To propose a conference topic or to take part in Fruitnet Forum 2017 as a speaker or expert panelist please contact:
Mike Knowles – email@example.com
Fruitnet forum south-east europe PROGRAMME:
Tuesday 21 November 2017
08:30 – 09:15 DELEGATE CHECK-IN & REGISTRATION
09:15 – 09:30 Opening remarks
Mike Knowles, Fruitnet Media International (UK)
Mihai Ciobanu, Fresh4cast (UK)
09:30 – 11:00 THE BIG PICTURE
Hear about the most important trends in the international fresh produce business and how the market is changing worldwide.
Andriy Yarmak, FAO (Italy)
Structuring your export business to attract investment
How can fresh produce companies in south-east Europe attract institutional investors in what continues to be a rapidly changing international business? And how should those companies diversify their exports, if at all? Drawing on his work as an economist at the Food & Agriculture Organization’s Investment Center Division, Andriy will cite a number of different examples to demonstrate how market intelligence plays a central role in adding value through exports, and how quality control and efficiency along the value chain are critical for those competing in the international market.
Piet Schotel, Fruit Consultancy Europe (Netherlands)
Trends and developments in the European fresh produce market
One of the world’s leading experts in fresh fruit and vegetables, Piet will comment on various important aspects of the business, including the role of supermarket buyers and the changing role of importers, as well as growing demand for certification in areas as diverse as food safety, sustainability and social responsibility. Plus, he will assess the potential impact of key trends such as organics, health and convenience.
11:00 – 11:45 NETWORKING BREAK
11:45 – 13:00 THE EXPORT OPPORTUNITY
Find out how fresh produce companies in south-east Europe are tapping into new and emerging commercial opportunities.
Julka Toskic, AgroBrand (Serbia)
Marketing fruit in an international marketplace
What opportunities and challenges lie ahead for fresh produce exporters in south-east Europe? Drawing on her experience of working in the Serbian apple business, Julka will chart the progress made by exporters during the past few years as they looked to capitalise on Russia’s EU ban and, more generally, adopt the right commercial strategies to secure their place in the international marketplace. Julka will also consider what chances there will be to explore new markets in future.
Fred Douven, ABB Growers (Netherlands)
Building new sources of supply
With an extensive knowledge of the blueberry market and a vast network worldwide, Fred has embarked on a new venture to develop production of the fruit in Serbia. Exclusive to Fruitnet Forum South-East Europe, Fred will outline the new project’s aims and outline the opportunities and challenges he expects to face in developing sales in the region itself as well as further afield.
Eldina Muftić, Zeraa (Bosnia & Herzegovina)
Investing wisely to maximise your market potential
Finding a dependable source of investment can be a major stumbling block for any new horticultural venture, as can deciding how best to spend any investment funding once it has been secured. Eldina will report on her recent experience of helping fruit and vegetable companies in Bosnia & Herzegovina to invest in ways that offer the best possible chance of success in the international marketplace.
Caslav Maksimovic, Maksimovic Brothers (Serbia)
13:00 – 14:15 NETWORKING LUNCH
14:15 – 15:00 THE TECHNICAL CHECKLIST
Discover how new technologies, for example in the fields of monitoring and traceability, are improving fresh fruit and vegetable supply chains.
Karin Gorree, Innovative Fresh (Netherlands)
Be the best in fresh
The first of three technological innovations in our Fruitnet Forum produce export toolkit relates to quality monitoring. Dutch company Innovative Fresh has pioneered a new model for monitoring fresh produce quality at retail through the eyes of the consumer. Karin will explain how live data drawn from more than 80 stores throughout Europe each week can offer suppliers and customers a unique perspective on the entire produce industry.
David Psomiadis, Imprint Analytics (Austria)
Advanced analytical tools to verify geographic origin
Our second Fruitnet Forum produce export tool is food fingerprinting. Imprint Analytics offers monitoring of a different kind, analysing stable isotopes in fresh produce to fight food fraud by determining a product’s authenticity and origin. As David’s presentation will show, fruit or vegetables from specific sources have their own unique multi-isotope fingerprint. Identifying and monitoring that fingerprint can help companies safeguard the integrity of their supply chain.
Reshat Ajvazaj, USAID/AGRO (Kosovo)
Food safety certification trends
The third and final instrument in our Fruitnet Forum produce export toolkit is food safety certification. Having helped hundreds of produce companies to achieve the certification standards required in international markets, Reshat will talk about the importance of compliance and constant improvement when it comes to production and post-harvest operations.
15:00 – 15:45 NETWORKING BREAK
15:45 – 17:00 THE MARKETING STRATEGY
Learn about how retailers and marketers are adapting their approach in order to meet consumer demand and boost sales of fresh produce.
Mihai Ciobanu, Fresh4cast (UK)
Between the lines: market opportunities hidden in data
Alexandros Arampatzis, Win Consulting (Greece)
Promoting premium: raising the profile of Greek kiwifruit
Alexandros knows a thing or two about building reputations in the produce export arena. As he will explain, Win Consulting has been at the heart of a project to improve awareness and acceptance of Greek kiwifruit in export markets. His talk will explain how to: achieve economies of scale and boost capacity; formulate the right marketing campaign; secure funding; and get the required results. Plus, he will offer new ideas about how south-east Europe’s own produce business might raise its own profile in future.
Ferrán Cabrera, Anecoop Praha (Czech Republic)
Strategies for success: selling Spain to south-east Europe
One of Europe’s largest fresh produce companies, Spanish group Anecoop is a leading supplier of fruit and vegetables to markets around the world. As managing director of subsidiary Anecoop Praha, Ferrán has spent more than two decades working to build sales in eastern Europe. He will offer expert analysis of market opportunities that exist for suppliers into south-east Europe, picking out some of the key trends that will shape the market in the coming years.
Maja Jojovic, Delhaize (Serbia)
Engaging with consumers to boost fruit and veg sales
As the market for fresh fruit and vegetables evolves in south-east Europe, retailers are adopting more sophisticated methods of communication in order to raise their profile and connect with consumers. Delhaize Serbia’s category manager for fruit and vegetables will assess the latest market trends and explain how such methods are being applied to products like berries, a category which offers plenty of potential for growth.
Gordan Tolevski, Eurogroup Italia (Italy)
Wednesday 22 November 2017
08:00 – 16:00 Delegate tour
Guided tours to regional points of interest. You will be asked to sign up for the tour upon completing your registration for the conference. Spaces are limited and allocated on a first-come, first-served basis.