Fruitnet Forum South-East Europe

Branislav Nedimovic
Minister of Agriculture and Environmental Protection (Serbia) 

Branislav Nedimovic is Serbia’s Minister for Agriculture and Environmental Protection, a position he had held since August 2016. Between 2008 and 2016, he served as Mayor of his hometown Sremska Mitrovica, in Serbia’s Vojvodina province, and prior to that he was a deputy in the National Assembly of the Republic of Serbia for a period of four years. Born in 1977, he finished elementary and high school before graduating from the Faculty of Law’s Department of Internal Affairs at the University of Novi Sad.

Dubravka Savic
University of Belgrade, Faculty of Agriculture (Serbia)

Dubravka Savic is Associate Professor of Vegetable Crop Science at the University of Belgrade’s Faculty of Agriculture. With a doctorate in the field of applied plant physiology – specialising in vegetable crop science, Dubravka has various qualifications in diverse areas such as climate control and hydroponics, and is an official trainer in fresh fruit and vegetable certification for agricultural standards scheme GlobalGAP. Besides her ongoing research, Dubravka teaches various modules for undergraduate and graduate courses in vegetable production, and has organised fruit and vegetable trade missions from Serbia to the Netherlands in cooperation with the Dutch Ministry for Agriculture.

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Branko Bajatovic
Bluemond Limited (UK)

Branko Bajatovic works as a management consultant and director of Bluemond. Following his 20 years of experience of working with the private sector and supporting international financing institutions across Europe, the Middle East and Africa, Branko has spent six years in the blueberry sector as an investor, producer and organiser of a group of blueberry growers.

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Hugo Vermeulen
Cool Fresh (Netherlands)

Hugo Vermeulen has been managing director of the Cool Fresh Group since 2001. Headquartered in the Netherlands, the company has fresh produce sourcing programmes across all continents and a client network in 54 countries. As the main driver of Cool Fresh International’s commercial activities, Hugo maintains tight control over the company’s global footprint and, having built a significant retail presence in south-east Europe over the past years, he believes the region presents great opportunities.

Milena Jerman
Luka Koper (Slovenia)

Milena Jerman is sales and marketing manager for the Port of Koper, Slovenia. She joined the port in 1998 as marketing manager and since then has dedicated most of her time developing new fresh produce business via the port’s reefer terminal. Under Milena’s tenure, the reefer terminal has gradually increased its yearly volumes with arrivals from new countries, and has invested in new storage facilities; recently gaining also more and more reefer exports.

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Aleksandar Janković
Sagal Agrar (Serbia)

Aleksandar Janković is the owner of Serbian company Sagal Agrar, a major greenhouse vegetable producer which markets tomatoes under the Prirodan Izbor brand.

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Chris White
Fruitnet Media International (UK)

Chris White is managing director of Fruitnet Media International, the global fresh produce industry’s leading publisher and conference organiser, which was formed from the merger of Market Intelligence and Wolf Media in 2015. Chris joined Market Intelligence in 1988, becoming editor of Eurofruit in 1992 and launching Asiafruit and Americafruit in 1995 and 2000 respectively. Chris is a regular speaker at industry events, a member of the International Federation of Agricultural Journalists, and a liveryman of the Worshipful Company of Fruiterers.

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Boštjan Kozole
Evrosad (Slovenia)

Bostjan Kozole is managing director of Evrosad, the leading apple grower and exporter in Slovenia. Evrosad has been exporting apples to the UK for more than ten years and, during that time, has diversified its markets both inside and outside of the EU, for example in the Middle East and Africa.

Ana Kiselčić
Delta Agrar (Serbia)

Ana Kiselcic is operations development director at Delta Holding, a major Serbian conglomerate with a range of business interests including agribusiness. Ana joined Delta Holding in September 2006 as a trainee in its export-import department. To date, she has been working within the group in various management positions in foreign trade affairs, FMCG and business development. With substantial experience of foreign markets, both as a buyer and a supplier, her areas of expertise include foreign trade and international operations.

Vesna Rosić
Ritopek Cherries (Serbia)

Vesna Rosić is quality manager at Ritopek Cherries. Vesna’s background is in food technology.

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Pavle Bajković
Apple World (Serbia)

Pavle Bajković is chief executive of Serbian company Apple World. The group is one of the largest and most advanced suppliers of high-quality fresh apples in Serbia. Production from its own orchard in Vojvodina region extends to 140 ha, and with a network of partner producers, the company is currently able to supply around 12,000 tonnes of the fruit each year

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Cristian Ferrari is area manager for Italian company Valente, a leading provider of design and technical solutions for vineyards and orchards. The company has been instrumental in developing covering systems that prevent damage to fruit from adverse weather conditions.

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Mike Knowles
Eurofruit (UK)

Mike Knowles is editor of Eurofruit, the leading magazine for fresh produce buyers in Europe, and managing editor of trade publisher and event organiser Fruitnet Media International. Having started his career with The Times and Haymarket Media Group, Mike joined Eurofruit 15 years ago and has built up an in-depth knowledge of the international fresh produce sector, visiting markets across Europe as well as producers and suppliers worldwide, and chairing a number of industry events.


Neven Kurtović
Univeg/Greenyard Foods (Croatia)

Neven Kurtović is regional representative for Univeg, part of Belgian group Greenyard Foods, based in Croatia. Neven has worked for a number of different companies, including Konzum Croatia, Boers Holland and NEQ Consulting & Trading.

Goran Damovski
USAID Regional Economic Growth (REG) Project (Macedonia)

Goran Domavski is agribusiness team leader of the USAID Regional Economic Growth (REG) Project. He has more than 17 years’ experience in managing competitiveness enhancement and economic growth projects in the agribusiness and food sectors in Macedonia and the Balkans. Damovski serves as an Agribusiness Team Leader for the USAID Regional Economic Growth Project, managing agribusiness activities in Albania, Macedonia, Kosovo, Montenegro, Bosnia & Herzegovina and Serbia.

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Ragyák László
Rijk Zwaan (Hungary)

László Ragyák is leading Dutch vegetable breeder Rijk Zwaan’s regional representative for eastern Hungary.

With a focus on speciality products such as cabbage and cucumbers, László is part of the team working for Rijk Zwaan Budapest.

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Adriaan van Beek
De Laat Koudetechniek (Netherlands)

Adriaan van Beek is managing director of Dutch group De Laat Koudetechniek, a leading supplier of innovative refrigeration solutions for the international fresh produce trade. The company is the market leader when it comes to ripening rooms for bananas and other exotic fruits.